With advancing technology and shifting practices in the labor market, the recruiting landscape is changing. Recent trends indicate that employers are increasingly dumping conventional recruiting methods for newer ones like social networking websites. Though all social media platforms can be used for different purposes in the hiring process, professionals have identified LinkedIn as more professional, business-focused, and more relevant to recruiting. Although LinkedIn is generally effective for recruiting, recruiters can enhance their competitive edge over other users using a few tips. Here are those tips.
Develop a captivating company profile
The quality of the company profile can significantly impact the number of candidates that visit your profile. According to the Undercover Recruiter, using basic profile elements like company pictures and captivating text can increase profile clicks by 30 percent and improve chances of showing up in searches by seven times. While it can be challenging for companies to create engaging content for their profiles, they can use AI tools such as ProRank to use profile texts that resonate with target jobs.
Keep candidates engaged
Engagement is a key component of the recruitment process. Though LinkedIn supports engagement via InMail, an internal mailing system that recruiters use to reach candidates, the platform is not suitable for engagement with many candidates. To enhance engagement, recruiters can use the platform to identify candidates and collect their contacts. They can then use automated mailing systems such as ProRank to keep the candidates engaged and informed about their applications status.
Post job recruitment ads regularly
Posting regularly is one of the best strategies for attracting attention and reaching out to your network. Posting in LinkedIn groups has been cited as one of the best strategies for reaching out to candidates. However, some groups limit inactive members from regularly posting. This means, for recruiters to keep posting, they must remain active in groups. Recruitment technologies can help companies strategically post recruitment ads on LinkedIn.
Use AI to screen candidates
LinkedIn facilitates the recruitment process by allowing job seekers to upload their resumes or fill details about their expertise, such as years of experience, skills, education level, location, and interests. Recruiters can access and assess these details manually or using AI technologies. To save time and increase screening accuracy.
In a nutshell, social recruiting is a new trend in the labor market. Through social recruiting, employers can reach a wider talent pool without necessarily overspending on ads and time. However, for social recruiting to be effective, employers must assimilate necessary technologies in recruitment. These technologies must be able to foster engagement, automate searches, and help users create captivating content. ProRank can offer all these qualities in a safe environment while keeping costs in check.
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